1-day in-person training workshop
Introduction to Visual Storytelling
Learn simple drawing skills to translate business information into engaging visuals
When
10 October 2025
Location
Johannesburg, South Africa 🇿🇦
Price
R3,690 (Earlybird 20% off, 130 days left)
Get everyone on the same page, by drawing that page
Solve problems better, get alignment more easily, and get results faster – in the meeting or after the meeting – by combining words with simple pictures.
Drawing skills
Simple but powerful ways to draw business concepts
Analytical skills
Templates and methods to sort the signal from the noise
Facilitation skills
Tricks to bring more structure and clarity
Turn this...
Slides slides slides (text ‘fact-telling’)
- Too much text - hard to read, let alone connect with and remember
- Template-driven - optimised for making lots of slides quickly, not driving action effectively
- Aimed at everyone, not someone - hard for different audiences to relate to
Into this...
Strategy poster (visual storytelling)
- Attractive and informative - showing the essence of your message, with just enough detail in text and pictures
- Outcome-driven - optimised for memorability, shareability, and action, to get business results
- Audience-specific - whether it’s for the boardroom or the lunchroom, it’s geared to be read and used by specific audiences
YES you can draw like this! We will show you the simple steps you can do to bring your business content to life through drawing, even if you’ve never drawn at work before.
Here’s what you will learn
- Use the flipchart and the whiteboard more confidently with simple drawing and lettering
- Listen and communicate better combining words and pictures in smart ways
- Learn the ‘shapes’ of business conversations to capture them in meetings more effectively (yes, better than AI 😉)
- Use visual frameworks in meetings, to get groups to collaborate and align more effectively
Have fun learning with others like you
This 1 day of fun and lively training is ideal for:
- Project Managers
who want everyone to get more value out of meetings - HR Managers and Change Managers
who want to communicate change more effectively - Consultants
who want to add more tools to their existing toolkit
Draw your way out of these common problems
You and your team don’t have to suffer these problems anymore:
- Unproductive offsites and other high-stakes meetings, with nothing to show for all the talk
- Spending way too long making slide decks that are hard to understand and remember
- Not enough alignment with decision-makers and stakeholders
Your team and clients will THANK you for making meetings and communications easier to understand and remember, with YOUR drawings!
What others like you say about this training
Learning how to draw does not have to be a scary thing. Drawing at work using basic forms is something that everyone should master to be better communicators. Loved the content and interactivity. Ben is attentive, inclusive and full of great examples.
Kat
Customer Transformation Program Manager
Highly recommend this course to business leaders and facilitators to bring their approach to strategy alive.
Andrew Bird, Director
Foundstone Advisory
In three words: immediate utility and clarity. Ben’s delivery is welcoming and enthusiastic, and Ben shows incredible knowledge about the subject. I keep coming back to Ben’s courses; I learn more than struggling with most books.
Mark Woodyatt, Head of Operations
Meet your instructors
Axelle Vanquaillie
Axelle is a highly-renowned graphic recorder at Visual Harvesting, who has transformed hundreds of speakers’ words into attractive thoughtful visual summaries at conferences and gatherings all over the world, for over 10 years. She is also an in-demand trainer, leadership coach and speaker.
Her mission is to enable anyone in the world to convey a message with a drawing, and to help those drawings gain power in every organization, to do business and innovate more successfully. This passion fuels incredible amounts of creativity. Axelle is founder of Drawify (an AI-enhanced app that lets you make visual summaries of your content) as well as author of Start to Draw.
Ben Crothers
Ben is from Sydney, Australia, and is renowned for his strategic facilitation, business illustration, training, and graphic recording. As a designer for over 25 years, he learned the importance of always sketching his ideas, as well as helping others to bring their ideas to life visually, to create products and services that are more usable, useful and enjoyable.
This background has made him an in-demand facilitator for over 15 years. As an independent consultant at Bright Pilots, he enjoys helping teams of all kinds find and solve problems better, think and communicate together better, and ship faster. Ben has been invested in better ways of working since 2010, and was one of the original creators of the much-loved Atlassian Team Playbook. He is also the author of Presto Sketching, as well as Draw in 4 and 50 Remote-Friendly Icebreakers.
Join us in Johanneseburg!
Location coming soon...
Register now
R3,690
Earlybird 20% off (130 days left)
With the Introduction to Visual Storytelling training course, you get:
- A drawing starter kit: 4 Neuland markers and a blank sketchbook to use throughout the training
- Hands-on activities to keep learning fun, interactive and interesting
- Visual template PDFs to use with your team after the training
- Valuable feedback on your drawing from your peers
Plus, get the trainers’ books!
- 📙 Start to Draw
by Axelle Vanquaillie - 📙 Presto Sketching
by Ben Crothers
Valued at R1,150, for only R800 extra.
That’s 30% off!
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More praise for this training
Ben Crothers workshop was a real eye-opener for me. I’ve been in the strategic illustration business for over 20 years and have covered more than 30 graphic recording sessions during this time. But within just the first 20 minutes of Ben s workshop, I could already see how valuable his approach and methods were. Looking back, I honestly think if I had known even half of what I learned in Ben s class when I first started graphic recording, my work would ve had a much bigger impact in terms of engagement.
Ken Hope
Strategic Illustrator
My colleague and I attended the Start to Draw training by Axelle Vanquaillie! Easily one of the best and most valuable courses I ve ever taken! Now it s time to further practice the basic techniques, apply them to my own work context, and finally transfer them to the broader educational world (incredible potential!!).
Vic, Visual Thinker