1-day in-person training workshop
Introduction to Visual Storytelling

Learn simple drawing skills to translate business information into engaging visuals

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When
10 October 2025

Location
Johannesburg, South Africa πŸ‡ΏπŸ‡¦

Price
R3,690 (Earlybird 20% off, 156 days left)

Get everyone on the same page, by drawing that page

Solve problems better, get alignment more easily, and get results faster – in the meeting or after the meeting – by combining words with simple pictures.

A hand-drawn picture of some common elements illustrated in strategy

Drawing skills

Simple but powerful ways to draw business concepts

A hand-drawn picture of a visual strategy template

Analytical skills

Templates and methods to sort the signal from the noise

A hand-drawn picture of a team of people workshopping in a collaborative space

Facilitation skills

Tricks to bring more structure and clarity

Turn this...

A drawing of a big group of slides

Slides slides slides (text ‘fact-telling’)

  • Too much text - hard to read, let alone connect with and remember
  • Template-driven - optimised for making lots of slides quickly, not driving action effectively
  • Aimed at everyone, not someone - hard for different audiences to relate to

Into this...

A strategy poster, emphasising how succinct and engaging it is

Strategy poster (visual storytelling)

  • Attractive and informative - showing the essence of your message, with just enough detail in text and pictures
  • Outcome-driven - optimised for memorability, shareability, and action, to get business results
  • Audience-specific - whether it’s for the boardroom or the lunchroom, it’s geared to be read and used by specific audiences
A drawing of one hand as thumbs-up and the other hand drawing YES

YES you can draw like this! We will show you the simple steps you can do to bring your business content to life through drawing, even if you’ve never drawn at work before.

Here’s what you will learn

  • Use the flipchart and the whiteboard more confidently with simple drawing and lettering
  • Listen and communicate better combining words and pictures in smart ways
  • Learn the ‘shapes’ of business conversations to capture them in meetings more effectively (yes, better than AI πŸ˜‰)
  • Use visual frameworks in meetings, to get groups to collaborate and align more effectively

A group of training workshop participants discussing some drawings they made

Have fun learning with others like you

This 1 day of fun and lively training is ideal for:

  • Project Managers
    who want everyone to get more value out of meetings
  • HR Managers and Change Managers
    who want to communicate change more effectively
  • Consultants
    who want to add more tools to their existing toolkit

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Draw your way out of these common problems

You and your team don’t have to suffer these problems anymore:

  • Unproductive offsites and other high-stakes meetings, with nothing to show for all the talk
  • Spending way too long making slide decks that are hard to understand and remember
  • Not enough alignment with decision-makers and stakeholders

Your team and clients will THANK you for making meetings and communications easier to understand and remember, with YOUR drawings!

Hand-drawn image of problems to do with with badly-done strategy

What others like you say about this training

Learning how to draw does not have to be a scary thing. Drawing at work using basic forms is something that everyone should master to be better communicators. Loved the content and interactivity. Ben is attentive, inclusive and full of great examples.

Kat

Kat
Customer Transformation Program Manager

Highly recommend this course to business leaders and facilitators to bring their approach to strategy alive.

Andrew

Andrew Bird, Director
Foundstone Advisory

In three words: immediate utility and clarity. Ben’s delivery is welcoming and enthusiastic, and Ben shows incredible knowledge about the subject. I keep coming back to Ben’s courses; I learn more than struggling with most books.

Mark

Mark Woodyatt, Head of Operations

Meet your instructors

Axelle Vanquaillie in action, graphic recording at a conference

Axelle Vanquaillie

Axelle is a highly-renowned graphic recorder at Visual Harvesting, who has transformed hundreds of speakers’ words into attractive thoughtful visual summaries at conferences and gatherings all over the world, for over 10 years. She is also an in-demand trainer, leadership coach and speaker.

Her mission is to enable anyone in the world to convey a message with a drawing, and to help those drawings gain power in every organization, to do business and innovate more successfully. This passion fuels incredible amounts of creativity. Axelle is founder of Drawify (an AI-enhanced app that lets you make visual summaries of your content) as well as author of Start to Draw.

Ben Crothers

Ben is from Sydney, Australia, and is renowned for his strategic facilitation, business illustration, training, and graphic recording. As a designer for over 25 years, he learned the importance of always sketching his ideas, as well as helping others to bring their ideas to life visually, to create products and services that are more usable, useful and enjoyable.

This background has made him an in-demand facilitator for over 15 years. As an independent consultant at Bright Pilots, he enjoys helping teams of all kinds find and solve problems better, think and communicate together better, and ship faster. Ben has been invested in better ways of working since 2010, and was one of the original creators of the much-loved Atlassian Team Playbook. He is also the author of Presto Sketching, as well as Draw in 4 and 50 Remote-Friendly Icebreakers.

Ben Crothers in action, graphic recording at a conference

Join us in Johanneseburg!

Location coming soon...

A photo of the Johannesburg skyline

Register now

R3,690

Earlybird 20% off (156 days left)

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With the Introduction to Visual Storytelling training course, you get:

  • A drawing starter kit: 4 Neuland markers and a blank sketchbook to use throughout the training
  • Hands-on activities to keep learning fun, interactive and interesting
  • Visual template PDFs to use with your team after the training
  • Valuable feedback on your drawing from your peers

Plus, get the trainers’ books!

The covers of two books: Start to Draw and Presto Sketching

Valued at R1,150, for only R800 extra.
That’s 30% off!

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More praise for this training

Ben Crothers  workshop was a real eye-opener for me. I’ve been in the strategic illustration business for over 20 years and have covered more than 30 graphic recording sessions during this time. But within just the first 20 minutes of Ben s workshop, I could already see how valuable his approach and methods were. Looking back, I honestly think if I had known even half of what I learned in Ben s class when I first started graphic recording, my work would ve had a much bigger impact in terms of engagement.

Ken Hope

Ken Hope
Strategic Illustrator

My colleague and I attended the Start to Draw training by Axelle Vanquaillie! Easily one of the best and most valuable courses I ve ever taken! Now it s time to further practice the basic techniques, apply them to my own work context, and finally transfer them to the broader educational world (incredible potential!!).

Avatar of a Visual Thinker

Vic, Visual Thinker

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