Our work
Pushing our creativity for a more engaging result
Animated explainer video about trends in 3D printing for Materialise.
The challenge
Every year, Materialise produces a report about trends in the 3D printing industry. This year, they wanted to be just as innovative in producing a video, as the industry itself.
We were really excited to be part of this video, by providing sketch animation sequences to be combined with live action, in a really intriguing way (above).
Our approach
A huge element of this project was flexible teamwork: being able to work in with an existing creative team, amidst tight deadlines, while experimenting with different ways of animating and compositing the sketch animations as part of the live action (see below).
The script for this video was already approved and ready, so after consulting with the team, we followed our regular approach of establishing the overall vision and story concept first, and then sketching drafts of every scene. After feedback and changes, we illustrated each final scene as it would appear in the video. We even storyboarded the live action scenes, just to make sure that everyone was on the same page for what elements were in which scene.
It was a big challenge to simplify some complex concepts into simple pictures, all while keeping with Materialise’s existing brand guidelines. While Materialise already had quite an advanced icon library and visual language, they were happy to flex a bit when it came to developing a ‘hand-drawn’ look.
We really got to push ourselves creatively with this one! It was super fun to be able to use little different animated touches. And notice in the screenshot below how you can see the sketch on the table in perspective.
The outcome
Materialise were super happy with the result, and were proud to display it on their YouTube channel, as well as in trade booths and presentations at various conferences and events.
We’ve brought a lot of people’s ideas to life...
Here are some organisations that Bright Pilots has been privileged to create graphic recordings and illustrations for:
Our services
Dive into the other services we offer, either as part of our facilitation and strategy service, or separately.
Facilitation
We run workshops for better discovery, strategy, scoping, and innovation, whether it’s in the room, Zoom, or anything in between.
Visualisation
We turn complexity into clarity, and increase your audience’s engagement with illustrations, strategy maps and diagrams, live scribing, and other visual communications.
Coaching
We help your team work better together by using our very own innovation performance coaching program as a way for them to solve a current challenge, and pitch the solution to their leadership.
Training
We build your organisation’s capabilities in ‘21st Century’ skills that are crucial for work now, and for what’s next, including strategy, facilitation, and visualisation.
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